This week I will try and discuss high level technical and business consideration for an enterprise mobile platform. please feel free to comment.
Why is Mobile Impportant:
- Over last year alone 3000% of WW mobile traffic ballooned. – Includes Voice and data
- This space is expected to grow 40X over next 5 years
- 11% of the world owns a tablet ( now we have 89% of 6+ billion and growing)
- 90% of the world has access to the mobile networks ( well this amazed me as 90% of world does not have access to clean water and food, but has access to mobile network)
- 2/3 of us get most of our news on mobile devices
- 76% take pictures and video on mobile devices
- in past 2 years mobile ready sites have grown from 150,000 to 3 million
- 11 billion apps in 2010
- On commerce front – this year $6.2 billion purchase were made from Mobil device --- compare that to $54.2 billion black Friday sales
- If mobile users would be nation, it would be largest nation….. And I could go on…
What are the Business drivers and technical considerations:
- New business models and paradigms
- Social network! Obviously?
– Everyone wants to be on Facebook/linkedin etc
– Every solution is compared to scalability and availability like social networks
– Capitalize on ‘perceived’ new markets on social network.
- Emerging Channels of commerce
– New breed of personal devices
– Speed of commerce
– Low tolerance for ‘slow’ experience
– New lines of currency – Zynga, SMS for money transfer?
- Proliferation of ‘smart’ phones (AND Data!)
– Do everything but make phone calls (?)
– Exponential growth of these phones ( 35% of US population as an example)
– 128 million iPhones (about that many other phones)
– Emerging markets ( India, China, Brazil, Russia etc)
- Globalization!!
– Single market for everything
– Everything is linked
- Brand/Image Exposure – How U interact with my business.
Solution : Cloud Computing? MEAP? MCAP? Next Buzz Big thing?
Mobile Design Points and middleware landscape
Enterprise Design Points:
- Deliberate and Intentional engagement
- Exposing back end services and data
- Data transfer and data growth considerations
- Bandwidth and TCP Socket chatter
- MEAP or MCAP?
- Enterprise Integration
- Security – enterprise and endpoint security
- Device and Platform support
- Legal responsibilities – Application store, client data and resulting exposure
Technical Design Points:
- 1.Enterprise application integration (tools and libraries
- 2.Device integration and peripheral support
- 3. Application client runtime
- 4. Device/OS platform support
- 5. Packaged mobile
- 6. Hosting
- 7. Architectural flexibility
(Source: Gartner Research Note G00211688)
What are these landscape changes driving?
Elasticity
- Rapid provisioning
- Configuration Automation
- Virtualization – HW (e.g. VMware/PowerVM) and Middleware (e.g. WVE)
Scalability
- eXtreme Caching – improving speed and scalability
- Data/cache partitioning and co-location
Data awareness and real time processing
- Sense and response or even driven architectures (Fraud/Marketing/BI)
- Reduced processing – or off loading to a efficient tier
- Moving data closest to application (relevant logic)
Core message of how Mobile will impact middleware:
Achieve Elasticity and Scalability – Application Infrastructure (WebSphere /Other enabled middleware)
Data awareness and real time processing – require new architectures and design.
Have a great Week!
:)
Nitin
