Thursday, February 7, 2013

World around us – be it commerce, banking, workplace is rapidly changing and we need to adapt – fast!

Folks,
Team,

 This post is long overdue, but better late than never.  I do have a lot to share, and having spend a week at IBM connect I am all charged up about the futures and trends ‘connected’ to Social and Mobile. While these conferences are exhausting, they do provide a concentrated opportunity to learn, share and make new connections. While the excitement around social and mobile is evident and nothing new, I was in awe to see some amazing innovative solution build around our products at Solution Center and sessions presented by some business partners and clients.

Some examples include:

Bunchball – They have built their platform around IBM connections to gamify the social networks. Imagine an incentive to make meaningful posts and engaging and sharing at workplace.

Panagenda – an IBM advanced business partner, who have a whole set of analytical and management tools around our Notes and Connections ecosystem.

BB10 – Blackberry 10 was launched  during IBM connect. I think this was splash. I think BB has  a very interesting and compelling proposition from an Enterprise point of view.
They have a workspace – which separates personal and work related applications, and due to BES integration they don't need things like traveler/Juno's and 50 other things, anything work related is secure due to BES, so from a total solution it takes some headaches of MDM away. It also can run android apps...but that is 2.3.3 ginger bread...so not much value there...they only have 70,000 apps....and growing…and Angry bird is one of them! AND WL  supports BB10.

And more…

It is safe to say that Social AND Mobile was underlying theme of the IBM connect conference. Every keynote speaker and every executive focused on importance of Social network, importance of Mobile channels and access to new markets.  While I presented on dry and insipid topic of scaling Portal environment with WXS and XC10 (this is Dynacache –WXS plug-in use case for portal), I was largely influenced by focus and efforts from our clients attending the conference to embark on social and mobile Journey. While I personally think some of the rhetoric is hype and only a fraction of it can be actionable and usable by many enterprises, I do think that the world around us – be it commerce, banking, workplace is rapidly changing and we need to adapt – fast!

After I got back, I wanted to spend some time looking into industries that are transforming and here are some examples of what I found that indicate that change:

Music and entertainment – Spotify is expected to pay rights holders (music labels, predominantly) $500 million this year. That's huge for comparison's sake, fellow streaming service Pandora paid a total of $230 million to right in 2012. Netflix gambles with $200 million on it’s own content -> indicating the change in the way we listen and access entertainment. Which is predominantly Mobile device.

Hitrecord (http://www.hitrecord.org/) -- Social media to connect various artists and compose movies, art and documentaries-- they are working on a model to attract best and talented people and trying to figure out how to pay them if their work is used in art. - Indicating how talent and work and channeled via new social market place.

Axs.com – this week launched it’s own ticket vending site, divorcing itself from dominant player – Ticketmaster.com. It turns out that 20% of all Ticketmaster sales were from AEG group that owns major entertainment venues.  Now AEG provide better value and lower cost to its clients. – Indicating the shift in business models and value of client specific knowledge and data.
And I can go on…

Point I want to make: Let us, as professionals understand our clients, their industry and shift in ‘their world of business and operation’. We ought to relate that to the operating side of the business i.e. applications, mobility and new demands on their infrastructure.


have  a great week!
:)
Nitin